

Paulo Lima, a dreamer from Lagamar, a favela in Fortaleza, experienced the challenges of being a black man in a society where representation, voice and rights are often denied. He noticed that traditional media and the educational system frequently failed to portray and address the realities experienced by young people.
This realization was the personal and professional motivation that fueled the creation of Viração Magazine in 2003, a printed social project dedicated to portraying another Brazil, educating and informing youth for the exercise of the right to communication. It reflected the real face of organized civil society with a clear political choice: to stand by children, adolescents and young people.
From the beginning, Viração faced significant challenges and had to deal with extremely delicate situations. Despite the obstacles, it was possible to create a national network of adolescents and young people for active and affective participation that gained momentum and became a social organization focused on conceptualizing and implementing projects and programs aimed at mobilizing and empowering children, adolescents, and young people to exercise their human rights and achieve a more just and diverse society.
Explore some milestones from these 20 years of work in this timeline!
The inaugural issue of Viração Magazine featured “They Want Change: Youth from the World Social Forum debate solutions to the world’s problems” on the cover.
Viração Magazine received the Cultural Initiative Valorization Award from the São Paulo Municipal Secretary of Culture and the Don Mario Pasini Comunicatore Award.
Creation of the Youth Press Agency during the World Social Forum in Porto Alegre.
Release of an issue of Viração Magazine on HIV/AIDS for youth.
The 31st issue of Viração Magazine was a special one on racism produced in partnership with UNICEF Brazil.
Viração received the Literature Incentive Project Award (PAC) from the São Paulo State Secretary of Culture.
Establishment of the National Network of Adolescent and Young Communicators – RENAJOC.
Viração Magazine received the Tim Lopes Investigative Journalism Award for the series of reports “Sexual Crimes: This Matter Is Our Concern!”
Viração received the Reading Point and Free Media Point Awards from the Ministry of Culture as well as the Huellas Award granted by UNICEF Latin America and the Caribbean.
Viração & Jangada received the International Education Communication Award from the International Catholic Union of the Press.
“Quarto Mundo” was awarded Best University TV Program at the 6th Aruanda Fest.
Viração & Jangada received the MED Prize “Cesare Scurati” Popular Jury and Special Mention from the Italian Association for Media and Communication Education.
Viração was involved in youth mobilization around Rio +20.
Issue 87 of Viração Magazine covered the National Conference on the Rights of Children and Adolescents.
In the More Educommunication Project, Viração and Renajoc facilitated 259 workshops on human rights, culture and communication production techniques with 415 students from 20 schools in Brazil.
Regional Meetings of the National Network of Adolescent and Youth Communicators – Erejocs – were held in the 5 regions of Brazil.
Viração received the Mariazinha Fusari Award in the Institutional Action category for the activities developed for Viração Magazine and projects young people.
A competition selected one young person from Bahia and two from Piauí to participate in the 12th United Nations International Youth Conference on Climate Change in Marrakech, Morocco.
Viração Magazine won the Silver Salute of the 2017 Betinho Citizenship Award by the São Paulo City Council. That year, issue No. 111 – “Caring for Pleasure” was released.
The Citizenship School for Adolescents, a program created to strengthen the participation and promotion of human rights for adolescents and young people, had its first edition in São Paulo, Belém and Recife.
The National Close Certo Festival brought together initiatives and media productions designed with educommunication strategies, peer education and combination HIV prevention and of other STIs.
U-Report Uniendo Voces, a chatbot for adolescent and young refugees and migrants from Venezuela, began to be implemented by Viração as part of an international and interagency initiative of the UN.
U-Report Brazil, an online dialogue and consultation tool for adolescents and young people to promote political participation implemented by Viração since 2017, reached the milestone of 100,000 people registered.
The Generation Unlimited, a UNICEF global program, was implemented by Viração. Employing the name ‘Chama Na Solução’, the project aimed to enhance the involvement of young people from 6 collectives in São Paulo in creating innovative actions capable of pointing out sustainable solutions for Brazil in dialogue with the UN 2030 Agenda.
The implementation of ECA Amazonia was initiated involving adolescents and young students from Agroecological Family Schools and residents of rural and traditional communities in Pará and Amapá.
For me, Pra Brilhar is the beginning of a new journey I’ve embarked upon in my life. One of autonomy, self-care, self-love, understanding of who I really am, growth in information, knowledge, engagement, professional life. Viração was a find for me!

Young educommunicator and cook, participant of the PositHIVe Educommunicative Agency "Pra Brilhar".
I’ve been with Vira since 2018/2019 and I always talk about it with so much affection: it was the first social organization I joined and it continues to transform my life to this day. It’s extremely important for my development as a young communicator, activist and advocate. My participation is mainly in YPA (Youth Press Agency) AJN and I love it. It’s my home, where I feel heard, welcomed and where my voice is heard and valued! Thanks, Vira, we’re together! 💖

Young communicator from the Youth Press Agency and the MUDE com Elas project.
Being part of the Youth Press Agency allows me to look at my surroundings and talk about what affects me. If there was something that left a mark on me, it was receiving a message from one of my sisters saying she had never heard about climate change and that she would pay more attention to the topic. In the end, Vira shows how education has the potential for transformation, and being part of that is beautiful!

Young communicator from the Youth Press Agency BR